The significance of the paper lies in two areas. The findings were then judged against central concepts of the role of the press, including news values, censorship, self-censorship, and ability to set the news agenda. The analysis included examining the quantity of various types of news (national, regional, and international), the news selection process (particularly which type of news received more prominent placement), quality of reporting and writing, and editing standards. The exception was The National, which is new to the market and thus the content analysis on it was carried out for a period of two months. In addition, the paper relies on random but continuous analysis of the content of each of the six dailies over a six-month period between July 2007 and January 2008. As such, it is the most comprehensive research carried out on the topic to date. This paper is based on first-hand interviews conducted with editors of all six daily English newspapers in the United Arab Emirates. They are realizing that timid reporting can no longer be washed off with a sea of advertising revenue and that good reporting is becoming more and more essential for earning respectability. As the country finds itself more tied to the global economy, English daily newspapers are realizing that the old system of uncritically reporting news in deference to political and business elites is no longer adequate if the papers want to be considered a player in the media market.
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But as the country debates its place in the global financial and political arena, there is another field in which the UAE will be tested, sooner rather than later: media development. Or if it’s not building it, it's dredging up an island to put it on.” Dubai’s growth has helped turn the United Arab Emirates, a country not yet forty years old, into a symbol of economic development for the rest of the region.
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Or if it doesn’t have it, it’s building it. A recent New York Times story referring to the country’s star emirate, perhaps put it best: "You name it, Dubai has it. Dubai’s rapid growth has made the United Arab Emirates a global household name in the space of a few short years.